The publicity brochure should have eye appeal. Hopefully there is a chapter member who is skilled in graphic design and layout. One chapter approached the professor of a graphics class at a nearby university with the result that the brochure was assigned as a class project and the committee had twenty imaginative designs to choose from.An identifying logo is helpful. In subsequent years, recipients will remember the logo. ACM can provide suggestions, or the chapter may design its own. A course brochure designed once at UCLA used very effective drawings by da Vinci interspersed in the text to suggest intellectual achievement.
The class handouts, signs, and posters are a visual representation of the chapter's pride in its PD seminar. Good quality artwork will convey an image of pride and professionalism to the prospective student. Shabby materials will subconsciously bias readers to be less responsive to course content.
Be sure that the brochure has outlines of each seminar (keep the outline formats similar, when more than one seminar is advertised at the same time), dates, biographical sketches of the speakers, the registration form, maps of the greater area and the local site, parking facilities, deadlines for early registration, and a refund deadline. A Sample Brochure can be requested in printed form from headquarters.
Keep a copy of all the publicity brochures for PD seminars with the ACM local chapter so they can help future PDS as a guide.
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