ACM Special Interest Group on Knowledge Discovery & Data Mining

KDD-2000

Sixth ACM SIGKDD International Conference on
Knowledge Discovery & Data Mining
August 20-23, 2000
Boston, MA, USA

Personalization and Data Mining:  Exploring the Synergies 

Chair:  Alex Tuzhilin (NYU)

Participants:

• Paul Hagen, Senior Analyst, Forrester Research.  Presentation (PDF, 520 KB)

• Ron Kohavi, Director of Data Mining, Blue Martini Software.  Presentation (PDF, 823 KB)

• David Zimmerman, CTO, YOUpowered, Inc.  Presentation (PDF, 177 KB)

• John Riedl, University of Minnesota and Co-Founder of Net Perceptions.  Presentation (PDF, 260 KB)

Personalization has recently become a "hot" area. Personalization companies focus on building customer profiles, providing recommendations to the customers, and delivering personalized Web content. However, since this is a relatively new area, it is still unclear to many people what personalization really means. This panel, consisting of experts in the area of personalization and data mining will provide insights into this question, explore possible connections between personalization and data mining, and examine how data mining can contribute to personalization and vice versa.

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