Invitation
by Jeff Johnson
In this excerpt (Chapter 4 of the book), author Jeff Johnson focuses on "textual bloopers" made by Web designers: unprofessional writing, unfriendly messages and labels, and misleading window titles.
Here is what UNext President Don Norman (subject of one of the Ubiquity interviews) says about the book: "If you are a software developer, read this book, especially if you don't think you need it. Don't worry, it isn't filled with abstract and useless theory -- this is a book for doers, code writers, and those in the trenches. It gives examples and reasons. It is sympathetic to those who must ship product, but unrelenting in its creed: focus on the users and their tasks, not on the technology. This is a user-tested book designed as a handbook -- the better to enhance its value. Buy it, read it, and take two sections daily."
The excerpt for Ubiquity gives three sections -- so it should last you a day and a half.
This excerpt has been republished with the permission of Morgan Kaufmann Publishers, an imprint of Academic Press and a Harcourt Science and Technology Company. Copyright (c) 2000 by Academic Press. All rights reserved. See http://www.mkp.com
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