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Membership Activities Board FY 2002 Annual Report

The ACM Membership Activities Board (MAB) Reports

What Happened in FY'02



· Section I:                 Board Structure

· Section II:               FY'02 Membership Promotion &

ACM Product Marketing Report

· Section III:              MAB [non-US] Working Group Reports

· Section IV:              International Student Research Contest

· Section V:               Chapter Activities

· Section VI:              Technology Outreach Program (TOP) &

Distinguished Lectureship Program

· Section VII  :           Membership Modeling Program & Update

· Section VIII:           Appendix - Mexico/Central America Year-end Meetings/Retreat/Program Summary/Action Items



The Membership Activities Board (MAB) shall encourage the development of programs (in addition to implementing them, whenever possible) that will enhance the value of membership in ACM. It is responsible for developing policies and providing guidance on all matters regarding ACM membership including, but not limited to, qualifications, benefits, services, classifications, data collection,

statistics, marketing, promotion and recognition of accomplishments, membership longevity, etc.


To strive to increase the value of membership by recommending and/or implementing membership benefits and services that both support both the objectives of the association and the educational and technical needs of the information technology community.

To develop plans and programs to market ACM membership with the intent of increasing and retaining the number of ACM members in all categories.

To promote alliances with related societies, the information technology industry, academia, and governmental agencies bringing added benefits to membership and establish key contacts for ACM.


· Section I:     Board Membership Structure

David Arnold, Chairman of the MAB

School of Information Systems

University of East Anglia

Norwich NR4 7TJ England

+44-1603-592692 - office

+44-1603-593344 - fax

Hal Berghel, Vice Chair.

Dept. of Computer Science - TBE A214

Univ. of Nevada at Las Vegas

Las Vegas, NV 89154-4019

+1 702-895-3681 - office

+1-702-895-4075 - fax

The MAB is organized as follows:

Area of Responsibility: Individual/Contact Information


Electronic Community Programs, - Hal Berghel

Technical Outreach Program (TOP)

Dept. of Computer Science -

TBE A214

Univ. of Nevada at Las Vegas

Las Vegas, NV 89154-4109

International Working Groups -

Egypt - Ashraf Abdelbar

American University in Cairo

Dept. of Computer Science

113 Kasr El Aini St.

Cairo Egypt

Europe Plus - David Arnold

School of Information Systems

University of East Anglia

Norwich NR4 7TJ

United Kingdom

Latin America - Jesus Flores-Morfin

Computer Engineering Dept.

Universidad Iberoamericana

Plantel Laguna

Carretera Iberoamericana 2255

Torreon Coahiula Mexico

China - Kam-Fai Wong

Systems Engineering Dept.

Chinese University of Hong Kong

Shatin NT Hong Kong

Eastern and Central Europe- Leszek Pacholski

University of Wroclaw

Institute of Computer Science

ul. Przesmyckiego 20

Wroclaw 51-151 Poland

India- Phalguni Gupta,

Dept of Computer Science & Engineering

Indian Institute of Technology-Kanpur

Kanpur, 208 016 India

+91-512-597-647 - voice

+91-512-590-725 - fax




ACM Staff Support:

The MAB receives staff support from:

Office of Membership

Lillian Israel

Membership Director

Brian Hebert

Marketing & Public Relations Manager

Cindy Ryan

Member Services Manager

Fran Sinhart
Local Activities Coordinator

International Relations & External Programs

Fred Aronson

Associate Director



· Section II:               FY'02 Membership Promotion &

ACM Product Marketing Report: submitted by Brian Hebert


II.1 Market Trends and Marketing Activities


II.1.1 FY'02 Professional Membership Trends

FY'02 proved to be a very challenging year for ACM and our Professional Membership efforts, due primarily to the events of September 11, 2001, the recession, and the growing rate of unemployment among technology professionals. Additionally, we have found that we are competing with an ever-growing abundance of (often free) information resources which threaten to further erode our traditional “value proposition.” In fact, IT and computing professionals often have access to leading ACM products (namely the ACM Portal) without being an individual ACM member because they have access through their Institution/Corporation/Consortia.

Despite the challenging landscape, we experienced only a slight decrease in Professional Membership levels (-3.8%), strongly aided by the fact that we were able to recruit an impressive 8,000 new Professional Members in FY'02.

This success reflects our extensive and ongoing membership acquisition efforts as well our comprehensive efforts to restore lapsed members through direct email campaigns, improved online renewal facilities, and the continuation of our successful Inalink telephone based member retention program.


II.1.2 Professional Membership Marketing Summary

In FY'02, over a half million direct mail acquisition pieces were mailed, spread over three major campaigns. These mailings generated over 2,000 new members, with the number of those opting to add the ACM Digital Library (nearly 40%) continuing to raise the value of the average order. Understandably however, our FY'02 Acquisition Mailing #1 (September 2001) was noticeably adversely affected by the previously referenced world events.

As mentioned, nearly 8,000 new members were recruited in FY'02 from all sources. This total was supported significantly by members acquired through the new ACM Online Quick Join Forms which dramatically improved the speed and efficiency of joining online, from online .pdf applications, general-use applications, the CACM application, via our 800 number, from email, conferences, outbound email join invitations, and our timely fulfillment of requests for information from prospects. We also tested email member acquisition campaigns targeted to very lapsed members, non-member DL Registrants and Purchasers, as well as RISKS Digest subscribers.

As with acquisition, member retention remains an ongoing challenge for ACM. In FY'02, we launched a new and innovative telephone based retention program to restore lapsed members (administered by a vendor, Inalink Inc.). In addition to encouraging lapsed members to renew, Inalink gathers valuable qualitative information and feedback for ACM headquarters. The program also involves calls to new members in their 3rd and 13th months of membership to welcome them, assist them, and enlighten them regarding new and improved products and services. In FY'03 we are continuing and expanding the program to include a test sample of calls to international and Canadian new and lapsed members, as well as additional pilot efforts.

FY'02 also saw the continuation and expansion of ACM's electronic renewal notice program. The electronic messages (an email message pointing a member to a dedicated online page) are sent in lieu of paper as 1st, 3rd, 4th,  5th, and lapsed notices to members with email addresses on-file. Nearly 90% of ACM members now participate in this successful program. Additionally, an email program (overlapping FY'02 and FY'03) directed to very-lapsed members has restored approximately 900 professional members utilizing an Online Quick Join Form with a special offer.

II.1.3 Marketing the ACM Portal

The ACM Portal continues to play a major role in the overall mix of offerings from ACM.

Extensive effort has been made to brand the new ACM Portal with advertisements in CACM and other ACM publications, and through integration of the new logo and copy throughout all ACM marketing materials, plus featured highlights in MemberNet.

FY'02 also marked a year of significant improvements in the development and implementation of customizable/personalized features in the ACM Portal, which have also been heavily promoted in ACM's promotional literature.

In FY'02, we also began the process of conducting an ongoing survey of lapsed Digital Library/Portal subscribers in an attempt to ascertain and quantify the primary reasons for these lapses. Our successful dedicated Digital Library/Guide direct sales program also continued, with over 500 institutions now enjoying access to our online resources through our Corporate Site License and Consortia program. Additionally, ACM had a presence at the prominent library conferences such as the Special Library Association and the American Library Association (Midwinter) conferences.

II.1.4 Preview of FY’03 Professional Membership & Retention Campaigns

The ACM FY'03 Marketing Plan consists of approximately 50 programs and campaigns, 27 of which are new or have been modified for the fiscal year. The objective for the new year is to incrementally refine and improve existing programs, and to introduce highly-targeted new initiatives to maximize the effectiveness of the ACM marketing mix, without an increase in expenditure from previous levels.

The major thrusts of the FY'03 marketing efforts are directed at three key areas: Membership Development, Member Retention, and Portal Marketing. Heavy emphasis will be placed on our significantly improved value proposition for FY'03, namely the addition of unlimited access to a program of Sun Education training courses, and the availability of full access to the Guide for all members as a basic membership benefit (as well as the CRC, TOC Alerts, TechNews etc.).

In FY'03 we plan to tackle the negative-growth trends in both Professional and Student Membership by employing a series of highly aggressive direct marketing programs. The approach involves a focus on cost-effective mailings to achieve higher penetration and greater volume. The primary thrust of all acquisition efforts will be to drive traffic to the easy-to-use ACM Quick Join Forms created specifically for each campaign. In addition to these direct mail efforts, we plan to expand our use of electronic marketing to develop new initiatives to drive web-based membership acquisition.

As mentioned previously, a leading effort to achieve our goal of improving retention levels involves a continuation and expansion of the successful telephone-based member service program administered by Inalink, which focuses on developing positive member relations and restoring lapsed members. We will continue the program of contacting members in their 3rd and 13th months of membership, as well as contacting recently lapsed members and very lapsed members. We will also conduct a series of tests with Inalink, including contacting members in Canada and other English speaking countries, new member prospecting, and member development member-get-a member type collaborations (faculty/student, member/colleague). Separately, we will also continue to aggressively invite lapsed and very lapsed members to re-join through a series of email/online initiatives.

We will also investigate a web-based Member-Get-a-Member program and the development of an online prospecting and communications program.

The objective of our ACM Portal efforts will be to continue to build brand awareness and interest in the product as a truly improved and fully integrated "re-launch" of the ACM Digital Library, now available at a new lower price point for Professional Members. Emphasis will be placed on the maximum value that a full Portal subscription provides through its integrated interface. We plan to test direct marketing to library lists to foster inbound Institutional/Corporate/Consortia sales leads, and we will be attending an additional library market conference. Our goal is to grow all categories of DL subscriptions, and to entice non-subscribing Professional Members to add the product. Marketing of the ACM Portal involves continued incorporation of the product, its features and benefits, into virtually every promotional vehicle.

Additional FY'03 marketing efforts involve promoting ACM SIGs, ACM Publications, the newly launched Career Resource Centre, and soon-to-be-launched Professional Development Centre.


II.1.5 FY '01 Student Membership Marketing

As with Professional Membership, we experienced a slight slip in student membership during FY'02. Having achieved an all-time student membership high in FY'00 (a huge 11% increase over FY'99 - based largely on the then new Student Power Package), we attribute this change to a natural "market-correction" following such dramatic previous growth, and we also suspect that it is a reflection of the economic down-turn as with our professional members.


Our marketing efforts directed at student development continued at full-steam for FY'02, with the main focus of the student direct mail programs being the recruitment of computer science faculty members to help spread the word about ACM student membership. Faculty members of the SIGCSE and/or the ACM were sent packets of student brochures to distribute, and non-ACM faculty members at both the high school and college level, both nationally and internationally, were sent a postcard accompanied by a letter encouraging them to order free ACM student membership materials. This program continues to be well received. Regular columns in MemberNet continued to encourage faculty members to promote membership, and to request student membership materials throughout the year.

In FY'02, we also continued the practice of mailing membership invitations directly to students, which continues to be a successful channel for us.

FY'02 also saw the continued growth of our "Student Chapter Kit" Program that provides learning tools (software & books) to our student chapter leadership. Each chapter receives two units (Kits), and ACM headquarters receives an extra supply to fill requests and to use at selected conferences. In FY'02, IBM, Microsoft, and Apple participated in the program.

In FY'02, we also started collecting demographic data on our Student Members. This information  will enable us to send targeted email communications about our offerings, such as the ACM Student Transition Rate for graduating students. We have also integrated the Student Transition Rate option into the ACM online renewal process.

FY'02 saw the continuation of the Student Quick Takes newsletter, as well as a major revision of the ACM Student website which now features expanded information about ACM Student Membership, and the organization as a whole.

Ongoing email outreach efforts were also initiated to encourage non-ACM Student Chapter Members to join ACM.

In FY'03, we will continue our aggressive promotion of Student Membership directly to students and also to faculty members. Our efforts will include the creation of a new student brochure and a four color Student Membership poster to promote new member acquisition, among a series of other campaigns.


· Section III:  MAB Working Group Reports

The MAB has continued to maintain active working groups internationally. In general these are relatively low cost operations maintained by locally based volunteers is important, the Board feels, to maintain a committed presence to the initiatives that have been started in these regions.

III.1 Egypt Working Group: submitted by Dr. Ashraf Abdelbar

World events of the past year have had a negative impact on our programs in financial year '02. Our most important and successful project for the year was the ACM Arab & North African Regional Programming Contest, Nov. 1-4, 2001, to which MAB contributed $3,000 in travel grants awarded to 15 students from three institutions in Morocco (9 students) and Sudan (6 students). Some other students also received travel grants but these were funded by a non-ACM source. In spite of world conditions in November 2001, this event drew students from seven countries; for most of these students, this was their first-ever contact with the ACM. We had also started a tutorial series in June 2001, which was drawing audiences of more than a hundred students at a time, but these were suspended after September 2001 because of security precautions and we hope to resume them in Summer 2002.

In the coming year, we would like to build more activities around the 2002 ACM Arab & North African Regional Contest, perhaps with a high-level ACM visitor. We would also like to revisit plans to translate ACM material into Arabic, and to develop a professionally organized student chapter leadership skills workshop event in Spring 2003.


III.2 Mexico/Central America Working Group: submitted by: Solia Vargas Garcia

Committee Members: Adolfo Guzmán Arenas; Director. Soila Vargas García, Coordinator.

Purpose To enhance cooperation and thereby reduce disparities about ACM student chapters. To be conducive to the integration of the student community in the Computer Science area throughout the ACM student chapters. To analyze the benefits, responsibilities, activities and structure of a student chapter as well as of some ACM programs. To make executive commitments by chapter for the Computer Science diffusion at regional and national levels.

In July 2001, Hal Berghel met with Adolfo Guzman and Soila Vargas in order to discuss the terms of the student chapters meeting.

Project Summary

The First Meeting of Mexican ACM Student Chapters (ENCA) was held successfully in the Center for Computing Research of the National Polytechnic Institute (CIC-IPN) at Mexico City, during last November 14, 15 and 16, 2001. ENCA was realized beside the International Congress on Computing (one of the most important in Mexico) organized by the CIC-IPN. There was an audience of over 800 people. The congress consisted of 8 tutorials, 8 keynote conferences (Hal Berghel presented a talk), 47 lectures and corporation exhibitions.

At ENCA, Twenty-one (21) student chapters participated from all over Mexico one hundred fifty people (150). ACM supported the travel grants of chapter members (6 K). The students and professors were invited to participate in all the activities of these two joint events in an atmosphere of comradeship, equality and respect. 7 new chapters were chartered (5 already registered, 2 in process).

During the first working day, the student chapters exhibited posters in order to spread the most excellent activities of their chapters to some authorities of the IPN, the CONACyT (National Council for Science and Technology) and general public. The exhibitions were open to the entire public during the three days of the event, with a schedule from 9:00 to 14:00 hrs and from 16:00 to 20:00 hrs.  Dr. Carlos Coello, DLP/MX-CA lecturer gave a talk on "Critical Analysis of the Computer Science in Mexico”. The chapters of the Centro de Investigación en Computación, Universidad Autonoma de Yucatan, Instituto Tecnologico de Ciudad Madero, gave a lecture presentation about their history, experience and outcomes. The assistants deposited their written commentaries in a mailbox destined for such effect. It was an integrated day.

On the second working day, Jesus Flores Morfín, President of MAB/MX-CA, gave a lecture on the ACM goals in Mexico, the procedure to become an ACM member, the ACM Digital library Services, ACM services and products.  Alberto Lamadrid Alvarez, President of the ICPC/MX-CA explained the mechanism of the programming contest at international and national level, exhorting the students to participate in the next contest. Soila Vargas García and Adolfo Guzman Arenas gave a talk about DLP/MX-CA. In the afternoon, a brainstorm session was carried out.

On the last day, the chapters met in discussion forums to create joint commitments with the nearest chapters. They reported their conclusions in a plenary session.

The outstanding lecturer recognition of the DLP/MX-CA was given personally to Dr. Jesus Figueroa Nazuno at the closing ceremony.

Other Projects

Regional Meeting of ACM Student Chapters (ERCA) 1st ERCA – North. May 2, 3 and 4, 2002 in Monterrey, responsible chapter: Insituto Tecnologico de Nuevo Leon. Sponsored by the DLP/MX-CA (Lecturers travel grants) and the hosting and participating institutions.

Regional Meeting of ACM Student Chapters (ERCA) 1st ERCA – South. May 20 and 21, 2002,

in Mexico City. Responsible chapter ENEP-UNAM, Aragon. Sponsored by the hosting and

participating institutions.

Some commitments by the chapters at ENCA 2001 were to enhance cooperation and thereby reduce the disparities among chapters of the region, recognizing their role on promoting the Computer Science and ACM membership; it was celebrated as well the ERCA-North on May 2-4, 2002 and ERCA-South on May 20 – 23, 2002 (Regional Meeting of ACM Student Chapters).

Topics discussed, according to their own experience were:

* How to encourage other students to become ACM member and to participate actively in the chapter activities as well as to invite other institutions to open a new student chapter.

* How to assure, whenever possible, the successes of their events.

* How to get sponsorship of local corporations.

There were organized technical lecturers on Computer Science given by ACM lecturers, and other professionals to the participating chapters. Also, leadership and motivational lectures were offered.

Plans/Projects to be completed

Regional Meeting of ACM student chapters: 1st ERCA- South, To be realized at September 11, 12 and 13, 2002 at the Universidad Autonoma de Yuacatan. Sponsored by DLP/MX-CA (lecturer grants), the hosting and participating institutions.

The Collaborative activities should be encouraged throughout the full participation of all ACM student chapters. Since last events of chapters meetings were carried out, more impact have had each chapter in their regions. The joint activities and dialogue supported ACM chapter goals of providing an opportunity for students to play a more active role in the Association and its professional activities.

Proposed Projects

Second National Meeting of ACM Student Chapters (ENCA 2002), to be held in late November 2002 at Mexico City. Sponsored by ACM, the hosting and participating institutions, and local corporations.

Regional Meeting of ACM student chapters: 2nd ERCA- North, to be held in May 2003 at Tampico City. Sponsored by DLP/MX-CA (lecturer grants), the hosting and participating institutions.

Regional Meeting of ACM student chapters: 2nd ERCA- Center. to be held in May 2003 at the Universidad Autonoma de Puebla. Sponsored by DLP/MX-CA (lecturer grants), the hosting and participating institutions.


The newly chartered chapters of Mexico have learned from existing chapters, heard their experiences, outcomes, and what has been used for motivation, and enlightening them how to manage their chapters. In addition the chapter members could see directly the great experience to be part of a chapter since there are other students like them working in other parts of the country (world).

III.3 India Working Group Submitted by P. Gupta

Chairman- Dr. Phalguni Gupta, CSE Dept, Indian Institute of Technology Kanpur, India

Secretary- Dr. R. Tewari, CC, Indian Institute of Technology Kanpur, India


Mr. Atul Kumar, CSE Dept, Indian Institute of Technology Kanpur, India

Mr. N. Jain, CSE Dept, Indian Institute of Technology Kanpur, India

Mr. M. Chhabra, CSE Dept, Indian Institute of Technology Kanpur, India

Mr. A. Tiwari, CSE Dept, Indian Institute of Technology Kanpur, India

This ad hoc committee, which will terminate in June 02. Since it was my first year to act as a member,

I enjoyed working with the ad hoc committee. We met on the last Saturday of the alternative month.

Project Summary

To promote ACM activities in India and to have collaboration with Computer Society of India.

Responsible Phalguni Gupta

Status: On-going


Joint agreement with ACM and Computer Society of India [largest society in India]. Lectures by distinguished speakers at various places in India; the first lecture has been scheduled on 23rd August 2002 at IIT Kanpur; the Speaker is Dr. Manoj Kumar, IBM Research Lab (India).

In India there are more than 1750 educational institutes but in some places the word about ACM has not yet been received. There is a need to make visits to these places. In the coming year we are planning to promote the ACM activities in some such institutes.


To bring all the ACM Chapters in India under one umbrella; to have exchange of discussion and to understand the problems faced by each chapter so that remedy can be suggested and these can be brought to the notice of ACM. MAB funding provided the creation & maintaining of ACM India web page at IIT Kanpu.


1.The possibility of scraping the group memberships at least for levels 3 region. I am finding it difficult to convince that Level 3 membership is the best.

2. The possibility of paying the membership fee in local currencies. In India foreign exchange branches are available only in few cities, one has to follow a lot of formalities to make dollar drafts and credit cards are not that successful in India, hence even though students are interested to join but they do not do so because of too much problems.

3. The possibility of adding the following on the ACM homepage:

* Level 2/ Level 3 information

* Membership downloadable forms for Level 2/ Level 3 [now it is available only for the general categories]


III.4 China Working Group: submitted by Kam-Fai Wong

Project Summary

2002 International Conference on Information Security (InfoSecu02).

This is a joint project between the Shanghai Computer Society (SCS) and ACM. Kam-Fai Wong represents ACM in this collaborative activity. Through this conference, ACM intends to promote membership in China and establish closer link with SCS.

Planning of the conference began last year. In May 2002, the program has been finalized. The conference took place in the new Shanghai Science Centre, July 10-13 2002, and there were over 300 participants and 10 exhibition booths. ACM's President Stephen Bourne was a co-chair and delivered the opening speech.  Also, ACM Press is publishing the proceedings.  The project was successfully completed in July 2002. The remaining tasks are to help the SCS to maintain internationalization momentum, and to have the InfoSecu01 proceedings listed in the ACM Digital Library.

Chinese Scholar Support Program - International Conference on Very Large Database 2002, August 20-23 2002, Hong Kong. Kam-Fai Wong and Hongjun Lui (SIGMOD CCF-DB Liasion) actively involved in 2002 VLDB conference organization. ACM is a "in-cooperation" supporting institute. Enough financial sponsorship has been secured to half-support 71 Chinese scholars/students to attend the conference. This provides excellent chance for international exposure to the Chinese participants. There is no budget for this activity. The project is on-going and expected to complete by August 2002.

Summer School

The idea of ACM summer school is generally well received. A meeting with CCF suggested to postponed the project as VLDB has decided to donate US$15,000 to organize a course in JiangXu (and possibly more for the coming few years). Hongju Lu is the director of the school. The success of the VLDB Simmer School will provide a wonderful experience for us. This project is still in its exploratory stage.

Liaison with SVS/CCF

Separate meetings have been held with CCF and SCS with the company of

Steve Bourne during the InfoSecu02 Conference.

It was clear that both organization were interested to further explore

the "ACM China Center" idea. SCS has even re-drafted the ACM/SCS

collaboration contract (see attachment). It is apparent that SCS

is more ready for the collaboration than CCF. While the latter is

still in the discussion stage, the latter has already take action

to proposal ways of collaboration.

Suggestion: I recommend ACM to kick-off China activity by collaborating

with the first partner. SCS seems to be a good choice.


- ACM/SCS InfoSecu2002 (completed)

- VLDB'2002 (see above)

New Projects:

- Collaborate with the Asia Agent to promote ACM Digital Library in China.

- Set up the ACM China Centre

- ACM Summer School


- It is unclear what the current status is of ACM in the China program. China will be a WTO member. Some of the technical problems may be simplified.



· Section IV   International Student Research Contest: submitted by Ann Sobel


Currently this committee consists of only the chair. The committee membership will be expanded in the next year to include multiple representatives from Microsoft Research and the 2002-2003 SIG-based SRC chairs. The purpose of the committee is to support, maintain, and run the ACM Student Research Contest (SRC)

Project Summary

2002 ACM International Student Research Contest – Held at the 2002 ACM SIGCSE conference.

Responsible, Ann Sobel, Contest Chair

Starting  July 1, 2001

Status Funds Terminated on March 1, 2002

Budget                                   $12,000

Award plaques                     $271.94

Evaluation forms                  $6.60

Chair’s expenses                  $445.38

Six monetary awards            $2000.

Student travel awards         $5364.41

Total                                       $8088.33


Now that the agreement of sponsorship is finalized with Microsoft Research, multiple contests will be held in the upcoming fiscal year. At this time, SRCs are planned for both SIGPLAN at OOPSLA and SIGCSE.  One additional SIG-based SRC will be sought. The overall winner of the individual SRCs will be determined and honored at the 2003 ACM Awards Banquet.


Microsoft Research has agreed to sponsor a minimum of three SIG-based SRCs and one overall contest for the next two years with the understanding that their support will continue for at least five years.  During each two-year period, ACM and Microsoft Research will determine the number of SRCs and the hosting SIGs.  Both the ACM and Microsoft Research will greatly benefit from their joint involvement in the promotion of student research.


· Section V:    Chapter Activities:submitted by Fran Sinhart


V.1 New ACM Chapters

Number of new chapters                                                                                     50

Professional & Special Interest Group chapters                                               7

Professional & Special Interest Group chapters outside the US                     5

Student Chapters                                                                                                   43

Student Chapters outside the US                                                                        15


ACM-W (women) created a program for starting and supporting ACM-W chapters in colleges and universities worldwide.  The goal of these chapters is to recruit and retain women students in undergraduate and graduate computing programs.  4 ACM-W Student Chapters were chartered by the MAB with the concurrence of the ACM-W Committee in FY'02.

V.2 Student Chapter Resource Kit Program

ACM and the participating vendors worked together to create a "Kit" of educational materials to send to the ACM Student Chapters. The vendor is responsible for the acquisition and development of all training and educational materials. Samples of appropriate items include training CD-ROMs, textbooks, tutorials and free software.

The intent of the Chapter Resource Kit Program is to provide the ACM Student Chapters with usable, tested and proven educational materials.  FY'02 participating vendors included Apple, IBM, and Microsoft.

V.3 UPE ACM Student Chapter Scholarship Award

ACM members who are full-time students and members of an ACM Student Chapter at an academic institution are expected to be in the top 5% of their class. Up to two awards of $1,000 each are given from UPE each year to competition winners.  Winners also receive a certificate of commendation.

The winners of the FY'02 UPE ACM Student Chapter Scholarship Award were:

Michael Jason Grace - Western Kentucky University ACM Student Chapter

Lamia Abdel-Fattah Mohamed - American University in Cairo ACM Student Chapter

V.4 2001-2002 ACM Student Chapter Excellence Awards

The ACM Student Chapter Excellence Program recognizes outstanding ACM student chapters in several key areas: Outstanding Chapter Activities, Outstanding Chapter Website, Outstanding Recruitment Program, Outstanding Community Service, and Outstanding School Service.

Winning chapters in each of the five areas above receive $500 and a Certificate of Recognition.

2001-2002 ACM Student Chapter Excellence Awards were:


"TIE" for Outstanding Chapter Activities:

Temple University ACM Student Chapter

US Military Academy ACM Student SIGSAC Chapter

Outstanding Chapter Website

Cornell University ACM Student Chapter

Outstanding Recruitment Program

Insitituto Tecnologico de Ciudad Madero

Outstanding Community Service

University of Karachi

Outstanding School Service

University of California/Irvine

· Section VI:  Technology Outreach Program (TOP): submitted by Hal Berghel

Report on Australia/New Zealand 2001/2002

The South Pacific ACM student chapters held the inaugural regional meeting in association with the Australian Computer Science Conference in February 2002. Chapter chairs from Australia and New Zealand came together to discuss regional direction and share ideas on local activities. Most of the chapters are less than a year old, making this both and exciting and challenging time. This report outlines the goals we established for 2002, local chapter strategies, regional and international directions and the ACM programming competition.

Goals established for 2002

The goals established at the 2002 meeting concentrated on:

· Strengthening existing chapters and looking towards encouraging the establishment of new chapters.

· Establish inter-chapter communication through starting an e-mail list and website for the region. Each chapter will be asked to designate a contact person to keep the region informed of progress.

· Increase the number of distinguished lecturer talks that are held during the year in Australia and New Zealand.

· Increase the number of events at the local chapter level.

Two Year Goals:

· Increase the number of chapters in the region through inviting students from universities without ACM chapters to attend the 2003 regional meeting.

· Develop a tool CD with useful application for Computer Science students.

Local Chapter Strategies

Being a new region, we have focused on strategies for local chapters to improve their profile and active membership within their university.  Activities that bring students together socially and provide support for their studies were identified. (Handouts: ACM guide to leadership and Chapter activity ideas from Crossroads.)


Social Activities

There was consensus that the ACM chapters have a 'nerdy' image in the universities, making large-scale social events unattractive to the majority of students. Informal events at most universities have been successful in attracting new members and helping student meeting others with similar interests and may often be funded by the department/student union.

Install fest: Most universities use the Unix platform for CS subjects.  Some chapters have provided help for students to install Linux with great success and a very positive response from the student body. The logistics of running an install-fest were covered.

Outreach: High school outreach programs were discussed. Some chapters have programs in place. Ideas included: Teaching python to school kids online/as a summer school/going out to the school. This gives the students exposure to programming, which is not usually available at school and gives members a chance to experience teaching high school students.

Departmental support: The level of support from Computer Science departments varied. Many departments provide financial support from ACM membership of students on the executive of the chapter. Technical support has been limited (e.g. web space/servers).  Chapters will approach their departments to try to improve this so that they can build a web presence and provide mailing list services.

Resource CD: Develop a CD of useful resources and interesting demos for CS students.

Strategies for increasing student involvement included: Information at orientation programs and a physical space for the chapter to meet students and store resources.

Regional and International Directions

The South Pacific region is keen to improve links between chapters and organize cooperative events. For this first year the focus was on joint activities with nearby chapters. However, there are plans for whole region events.


- Competitive cross chapter events including: Programming competitions, Online puzzles, Cryptographic challenge and Paint-ball/sport/other social activity.

- Communication between chapters was identified as a goal for this year. A mailing list will be established to help chapters keep in touch. The goal is to help share ideas and experiences as well as facilitating cross-chapter activities.

- National event (Annual meeting of chapter presidents) Holding the meeting in February was convenient for most of the chapters, being prior to the start of university classes (except for Bond). It was suggested that the next meeting should be a little later in February. The association with Australasian Computer Science Conference (ACSC) was a nice addition. However, this may not be possible when ACSC is away from the East Coast next year due to the cost of airfares.  We plan to use the national meeting as a way of bringing in other universities. By inviting individuals (perhaps presidents of CS societies or students nominated by staff) from universities that don't have ACM chapters we will be able to show them what chapters do and help them get started. The format used this year with a morning session for reports about each chapter's activities provides a good introduction.

- Distinguished lectureship series: There was some concern about how the program works: Some chapters were not sure whether they had to pay for speakers' costs. This has been clarified. Chapters were also worried about audience sizes. The expected audience size was established to be at least 50. Advertising to industry groups (e.g. women in computing) and postgraduates was discussed as a way to improve attendance.

- Overseas links: internship lists on the ACM page look fantastic but are mainly for the northern summer and located in the US. Many chapters were keen to help establish a similar list specifically for Australia and New Zealand. The grand plan is to work as a region to form industry links and make the list available on the web. This would prevent many chapters asking the same company to be involved/provide support.


ACM Programming Competition

The South Pacific regional contest has not been particularly well attended allowing only 2 teams to progress to the finals. The chapters agreed to promote the contest and organize warm-up competitions between nearby chapters (or online).

The "Next Generation Tour"


Six Graduate students from the New Zealand University CS and Information Technology Departments joined Prof. Harold Thimbleby (a renowned CS researcher from the UK) and toured the country on July 15-19th. They were able to see some interesting examples how Computer Science can improve the world, hear first hand experiences of what it is like to do grad CS studies, get information about the research going on up and down the country and get a free lunch.


The Next Generation Tour inspired, motivated and enthuse one to think about opportunities to do computer science graduate studies in New Zealand.  It was a unique opportunity to hear about the wide and diverse ranges of possibilities.

The next generations of CS graduate students will both strengthen the NZ academic community and its industrial research and development base.  The NZ Government has identified computing and information technologies as being of high strategic importance.  To build up competencies and deep capabilities, NZ needs to training people in advanced programming and in research.

The event included the following presentations:

1. The Next Generation - so what? Matt Jones

2. Changing Worlds with Computer Science. Harold Thimble

* The computer science of everyday things

* The design of calculators

* Hands on cryptography

3. What's it really like to do graduate studies in NZ?

4. Gave the opportunity to chat with tour members and view posters on information about the research opportunities in New Zealand during lunch.

VI.2 Distinguished Lectureship Program, Operational Summary

Total US & non-US DLP Operational Summary FY'02.

Total Expense                       $28,000

Total Attendance                                 2,800 (includes AUS/NZ International Lectureship)

Cost/Attendee                      $10

Total Lecturers                    40

Active Lecturers                  17

Total Lectures                      63

Total Tours                           40

Average audience size        44

Average cost/lecture           $445

Average cost/per tour         $695

Avg. eval of Lecturer          3.2 (out of 4 as the best)



VI.3 Distinguished Lectureship Program for Mexico and Central America

ACM Distinguished Lectureship Program for Mexico and Central America Operational Summary

Total Expense                       $9,500

Total Attendance                 8,325

Cost/Attendee                      $1.15

Total Lecturers                     30

Active Lecturers                                  17

Total Lectures                      32

Total Tours                           5

Average audience size        260

Average cost/lecture           $295

Average cost/per tour         $1,900

Avg. eval.of Lecturer          3.4 (out of 4 as the best)


VI.4 Status Report on ACM Interactive Timeline on Computing submitted by

Hal Berghel Vice-Chair, MAB



The concept of a computing timeline can be traced back at least as far as 1992 when the ACM released its seven-panel The History of Electronic Computing compiled and written by Marc Rettig. For many years copies of this timeline-foldout could be found on university bulletin boards worldwide.  The idea of placing an interactive timeline of computing on an ACM Website came from the ACM Electronic Communities Committee ( chaired by Hal Berghel in 1995-6.  This time the vision of the timeline included an interactive environment so that the entire computing community could participate in the creation and maintenance of the timeline.

In April 2000, funding became available through the ACM's Membership Activities Board. Tony Ralston, primary editor of the Encyclopedias of Computer Science, agreed to co-author the new Web-based Timeline. The current project began in earnest after their first editorial collaboration in early April 2000. The original content borrowed heavily on the Timeline created for the latest version of the Encyclopedia by Ed Reilly.

The timeline ( was officially launched at ACM1 in San Jose, March 10-14, 2001.  This "launch" was modest, including only a few hundred entries but providing the look and feel that was envisioned for the Timeline.  The site included the CGI backplane to receive suggestions and other feedback for additions, deletions and modification of timeline entries by the professional computing and IT community (

The official launch was also announced in the October and November, 2000 issues of CACM. Unfortunately, this came at a time when ACM.ORG was unstable, much of the feedback on the timeline was lost, and the site had to be re-built several times from October, 2000 to February, 2001 to deal with lost and corrupted files and to re-write the CGI code to accommodate the change in ACM.ORG OS to Linux.  However, we were able to document that the site was visited at least 1,000 times (and probably many more than that) during these three months.

In May 2001, based upon feedback received from users, the ACM Interactive Timeline of Computing Website was completely overhauled toward the end of increased efficiency and easier to use interface.  Over the summer, an automated voting engine was added based on Berghel's experimentation's with "Digital Ballot Boxes" (cf. in the early 1990's and his creation of the ACM Webbie Prize automated nomination and balloting system during 1995-7 (cf.  By late June, the CGI backplane for the Interactive Timeline Jury system that enabled a panel of outside experts to evaluate submit was deployed.  During July, fine-tuning of the algorithms took place with the first test with live data undertaken early in the month.  The balloting system is currently being refined, and should become completely operational in early Fall '02.  At that point, the ACM Interactive Timeline of Computing will be re-announced to the world.

During Winter/Spring, 2002, the automated balloting system was overhauled again, and the code debugged.  Support from Diane Crawford was sought and received for monthly Timeline announcements in CACM.  In late May 2002, the decision was made to substitute "area editors" for the "automated balloting system" because it was felt that the automated system was still not scalable.  The main problem since the initial launch of the timeline was "information overload" - more suggested additions came in than could be properly vetted.  At this writing, the Timeline is once again being overhauled so that the decision making will be both automated and distributed under the control of area editors (one for each category) with Berghel/Ralston as overall co-editors.  Current plans are for a facelift over the Summer, 2002, with the second launch in Fall, 2002.

VI.5 Research Assistantship Position Status Report

This position was created and supervised by Professor Hal Berghel, for the web support of the Membership Activities Board.  Ongoing projects include:

                Updating Lecturer's Topics, Abstracts and/or Bio's, mailing address, phone, and email                        Add or delete a lecturer's page

                Creating new web pages

Updates to the Videotape Library

Updates reports/meeting agendas/organization structure on the MAB Web site

Updates all of Local Activities (Student Chapter, Professional and SIG Chapters) web pages

The following are completed MAB projects:

MAB Regional Profile Data web page, the main site for all Regions.

The site includes:

 Demographic Membership figures and SIG data in all working group regions

 ACM Events and Conference Calendar

 Country Fact Sheets

 Links to Joint Computer Societies

1) UPE/ACM Chapter Scholarship Award Site for complete information and an online application:

2) ACM Chapter Charter Certificate Form for all newly officially chartered chapters:

3) Student Chapter Certificates of Appreciation for outgoing officers:

4) ACM Distinguished Lecturer Certificate of Appreciation Form for chapters to give to visiting lectures:

5) ACM Chapter Formation Website. A fill in online set of ACM Student Chapter petition and bylaws that are submitted electronically:

· Section VII:                        Membership Modeling Program & Update

ACM Conducts Membership Modeling Brainstorming Session

Just before the end of FY, 02, a number of senior members, volunteers including David Arnold, MAB Chair, and Alain Chenais, then SIGBOARD Chair - on phone, John White, Pat Ryan, and three membership modeling consultants - Eileen Shapiro who specializes in strategic thinking, Leon Sandler who specializes in Mathematical Modeling, and Paul Hase who has conducted some market research for ACM's Portal - met at ACM headquarters to brainstorm possible new membership models.

The purpose of revising our membership model is to develop a compelling value proposition for being part (i.e., as a member) of ACM and participating in its activities. These discussions have come to the fore as ACM is getting ready to introduce what could be a very exciting new member benefit - a Professional Development website providing unlimited access for professional members to nearly 200 online courses - and the steady maturation of ACM's Portal and online services, as well as the introduction of ACM's Job Board in the Career Resource Centre. We now have an array of benefits that we need to understand in terms of the best way to offer them - vertically, horizontally, electronic only, a low-cost membership that essentially gives you email forwarding +, perhaps a mid-cost membership that helps you target what you need, and a fully-loaded membership that gives you the most of ACM's benefits.

Also, at the same time the MAB has felt it necessary to redefine the ACM value proposition of membership, SIGs have also expressed interest in looking at new models. The MAB will work with the SIGBOARD to find ways to increase the value proposition taking into count all of ACM's benefits, content, expertise.

At the brainstorming session a model was suggested that would offer a low-cost basically electronic membership that could possibly interest Chapter members, SIG affiliate members, or anyone desirous of some of ACM's electronic, as well as what is thought of as a "Technical Interest Path" membership (perhaps in the $99 USD or less range) that would help members target their interests by providing a SIG membership (including benefits received electronically) and a print publication from a selected ACM Path. Paths would be created with ACM SIGs, Journals, Magazines, Proceedings, Newsletters, Conferences, and they would be formed with the help of the SIGs and ACM EIC's as to what components are part of what path. Additionally, Path members would be able to subscribe to a "slice" of the Digital Library or Portal in terms of their selected Technical Interest Path or TIP. A "fully-loaded" or "Core" membership would be created that gave access to all ACM's Professional Development offerings, eligibility to subscribe to the entire DL, receipt of all electronic services, etc.

In mid-September 2002, interviews or qualitative research will be conducted to gauge member and non-member interest or disinterest in this model. Hybrids of this model will be presented and Paul Hase, the interviewer (who worked on our Portal Price Sensitivity Study will try to eke out how, in fact, members and non-members, feel about the suggested model, as well as ideas they have for what would be the most compelling value proposition in terms of membership. This initial kind of research will aid the MAB and SIGBOARD in terms of seeing whether more work is needed at the drawing board, or, whether there is a real resonance to the model developed at the brainstorming session or some hybrid model. Once a member and non-member desired model is developed, the quantitative analysis can begin.



· Section VIII                        Appendix: submitted by Hal Berghel

ACM TOP – Mexico and Central America Year-end Meetings and Retreat PROGRAM SUMMARY by Hal Berghel, July 3, 2002.


Since it’s inception several years ago, ACM TOP/MX has been housed at the Center for Computer Research at the National Polytechnical Institute in Mexico.  In March 2002, the term of the Founding Director, and TOP/MX-CA Director, Adolfo Guzman ended.  Adolfo reported in late Spring that the new Director wanted to take the Center in a different direction – a direction that did not include supporting further volunteer work and collaboration with ACM.  This necessitated an expansion of meetings with  Adolfo and Soila, as a new office had to be found and our TOP MX-CA infrastructure relocated.


The year-end meetings are usually routine and involve:

(a) reviewing the past year’s activities

(b) reviewing the expense ledgers for accuracy and completeness

(c) determining to what degree we met the previous years goals

(d) developing a strategic plan for the following year

In brief, we met or exceeded all expectations.  Our Mexican TOP program is successful by any reasonable measure.

Appendix to the above agenda

Since our relationship with the Center ended June 30, we had to “interview” potential partners who would be interested in supporting ACM TOP MX-CA and working with ACM to build a strong ACM chapters program.  The expanded agenda included the following:

(a)     Planning to provide additional support for Jesus Flores while he serves in the Coahuila Congress.  Soila now undertakes some of Jesus' support.

(b)     Planning to re-locate the TOP MX-CA office to another academic institution that shares our combined vision for chapter's development in MX-CA and for a broad North American partnership.

(c)     Initial planning of the MX-CA ACM Chapter “Big Event” that was so successful last year.  This added additional complexity to our efforts because last year’s “Big Event” was held in conjunction with a conference at the Center.  While the Center invited us to participate this year again, Adolfo and I feel that it would be better to choose a different venue that is not under the direct supervision of the current Director.

(d) Meetings and interviews – Adolfo and I met with representatives of these two volunteer institutions on Friday, June 28 and Monday, July 1.  In both cases this included a site visit as well as an off-site meeting.

In short, all three institutions agreed to offer the level of support we received over the past three years at the Center.  In all cases, we found the administrators enthusiastic, supportive, and willing to commit to a long-term partnership.  In Adolfo’s and my opinion, all three would be great hosts for the next few years.  In fact, Adolfo and I are trying to figure a strategy that will enable all three to participate, even though one will have to be designated as primary host.

Since there were a lot of new items on our plate, it was decided that we would take a one day retreat to discuss next year’s planning outside of Mexico City, out of range of cell phones and email.  This took place Saturday, June 29th and Sunday morning, June 30th.

Action Items

1.        Adolfo will recommend selection of one of the three volunteer institutions for relocation of the TOP MX-CA office at the end of the July vacation period in Mexico.

2.        Adolfo will recommend selection of an alternative conference venue for the “Big Event” in early Fall.

3.    Soila will relocate to the new TOP MX-CA host as a part-time employee of MAB/ACM asap.

4         Adolfo and I will explore writing a proposal to CONACYT (Mexican NSF) for co-sponsorship of an expanded range of ACM-oriented activities.

5.    We will set up an autonomous server to run our TOP MX-CA Website so that we are no longer dependent upon the resources of the host institution.  I authorized the use of approximately $600 in unexpended FY02 funds to purchase the disk drives and equipment upgrades to convert a workstation to a server to fulfil this need.   (We experienced an outage of Web service this past Spring that were a result of the host withdrawing server support for our Website.  This must be avoided in the future for the sake of the viability of the program.)

In short, although this year’s year-end meetings were more complicated that in year’s past (and more complicated than we would have preferred), the results are more positive than predicted.  If anything, we are likely to start next year’s program from a broader base of support than in past years.