Conference Promotion, Printing, Awards Production

Promoting the Call for Papers

Once the PAF has been endorsed, the Call for Papers can be publicized.   

What information should the call for papers include?

  • Name, dates, location, organizers of conference
  • Sponsoring Societies/SIGs name and logos
  • Scope and Purpose of the meeting
  • Type of papers which will be accepted
  • The length of the paper for review
  • Important dates (i.e. due dates, acceptance date, camera-ready copy due date).  It is recommended that the date include the time zone.  
  • Link to online submission system
  • ACM Author Representation Policy
  • Information on the authoring tools made available through ACM
  • The following disclosure: 

AUTHORS TAKE NOTE: The official publication date is the date the proceedings are made available in the ACM Digital Library. This date may be up to two weeks prior to the first day of your conference. The official publication date affects the deadline for any patent filings related to published work.  (For those rare conferences whose proceedings are published in the ACM Digital Library after the conference is over, the official publication date remains the first day of the conference.)”


Complimentary Ad Space in Communications of the ACM

ACM offers sponsored conferences free ads in CACM (provided there is space available).  Please contact the Advertising Sales Account Manager, Ilia Rodriguez, for more information. 


Promotional  Services

ACM can assist you with your promotional needs including: fliers, advanced and final programs. 

When printing quotes are desired, it is helpful to have this information:

  • Dimensions of printed material
  • Number of pages
  • Quantity
  • Shipping address – or general area
  • Number of colors

What information should the Advanced Program include?

The main purpose of this piece is to promote attendance at the conference.  Information should include:

  • Name, dates, and location of conference
  • Sponsoring Societies/SIGs names and logos
  • Program detail
  • Keynote speakers
  • Conference highlights
  • Hotel forms
  • Travel, hotel, and registration information
  • Social activities
  • Corporate Supporters
  • Committee
  • City information
  • Name and contact information of persons who questions can be directed to

What should the copy of the final program include?

This piece is distributed on-site and must provide information to the conference attendee. Information should include:

  • Name, dates, and location of conference
  • Sponsoring Societies/SIGs names and logos
  • Schedule of conference activities
  • Welcome
  • Session times and rooms
  • Keynote speakers
  • Date, Location and Contact Information for next year's event

ACM Logo Guidelines

When using the ACM logo online or in any printed material, it is important to follow the comprehensive guidelines in the ACM Style Guide that have been created for the ACM logo and its associated branding elements.  

Does ACM need to see the promotions?

Yes.  ACM should see all promotional pieces prior to printing or publishing online.  Please forward to your Conference Operations Liaison.


Award  Production

ACM has a preferred vendor for award production including best paper plaques, appreciation awards for conference leaders, etc.  The plaques have a wood base and a screen printed metal plate.  

To order plaques from ACM, please contact your program coordinator.  They will provide you with a link to an online portal where you will make your plaque request. 


Use of Stock Photography in Promotional Materials

Photos are the intellectual property of the photographer.  To use photos on the conference website or other promotional materials, a license must be purchased or granted from the photographer, or the company representing them.  Please do not post unauthorized photos in your conference promotions.  Using photos to promote ACM conferences is considered commercial use.  Whether or not a monetary profit is realized, the collection of fees for registration is technically commerce.   In the past, ACM has paid licensing fee claims to photographers for unauthorized use of their photos on conference websites.  Photographers are becoming more assertive regarding the unauthorized use of their photos, and are using third-party companies to track down the use of their work online and make claims on their behalf.  For promotional materials, please purchase the appropriate stock photography licenses, or consider royalty-free images through a site like Creative Commons.  You can also request photos from the Convention and Visitors Bureau in the conference city.  They should be able to provide you with royalty-free images of the area upon request.      


Photography at Conferences

There are no hard and fast rules about photography at conferences, however, the host should provide signage for use by the conference committee advising attendees that the conference activity may be photographed or captured on video for promotional purposes.  Here is some possible wording for such signage:

“During official program sessions and events the words, images, sounds, object, and technologies presented at the Conference are protected by copyright or patents.  Please respect the owners’ intellectual property and speakers’ rights of privacy by not recording or photographing these sessions without proper clearance. “

Attendees are invited to record or photograph informal gatherings and networking events to publish them on social media platforms and personal blogs.